This question has been asked for many, many years in the travel agency community and the answer is unequivocally yes! Why because you provide a valuable service to your clients and  you have the knowledge and expertise they need and want! While it is of course a personal business decision ,research shows that those travel businesses who do charge fees for the service they provide not only make more money but are perceived as being more valuable! Learn how to implement this important advantage in your business!

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Video Overview

Subject Matter Expert

President & CEO The Joselyn Consulting Group

Dr. Robert Joselyn

Dr. Robert Joselyn (Dr. Bob) has been advocating for travel agency service fees since 1984 when he wrote the book “Pricing, Service Charge and Professional Fee Strategies for the Travel Agency”. Over the last 36 years he has done service fee presentations, training and consulting in 55 countries. In addition to prior ownership of travel agencies and consortia management, Dr. Bob and The Joselyn Consulting Group consults with clients at all levels of the travel industry distribution system. Dr. Joselyn holds degrees in engineering, an MBA in Marketing and a PhD in Operations Research. He is the author of seven books.

Subject Areas

  • 1

    The Traditional Travel Agency Business Model: A Ticking Financial Time Bomb That No Longer Works

    • Video Lesson

  • 2

    Service Fees – Yes You Can – Yes You Must

    • Video Lesson

  • 3

    Six Consumer Types That Should Always Have Paid You Fees - COMING SOON

    • Video Lesson

  • 4

    Implementing Service Fees Part 1 - Establishing A Service Menu And The Associated Types of Fees - COMING SOON

    • Video Lesson

  • 5

    Implementing Service Fees Part 2 – Informing Customers About Your Fees And Responding To Questions They Might Have - COMING SOON

    • Video Lesson

  • 6

    Responding To The Questions You Still Have About Moving To The Business Model Sanity Of Service Fees - COMING SOON

    • Video Lesson