Welcome to Becoming a PR Pro with Stacy Royal and Cathy Decker of The Decker/Royal Agency.

Over eight half-hour video sessions, we hope to give you the information, tools, insight and confidence you need to enhance your reputation and help build your business.

And let us ease your mind of any silly expectations, unrealistic presumptions and just plain perversions about PR.  First and perhaps most importantly, Samantha Jones is a television character.   Hosting a party for the sake of a party is not a PR strategy.  And while it is helpful perhaps all professions to like other human beings, being a “people person,” is not a requirement of the job.  

Commitment to the truth, clarity of thought and contribution, these are the hallmarks of a PR pro.  We look forward to sharing our experience, tips, good friends and other bits and bobs with you as we go along this journey.  

Watch Intro Video

Video Overview

Subject Matter Experts

Principal, The Decker/Royal Agency

Cathy Decker

In the business over 25 years, Cathleen Decker helps travel and tourism clients reach goals on time and within budget. Her efforts have garnered numerous HSMAI awards, including leading teams three times to the coveted Platinum Award. A sampling of current and former tourism experience includes Sandals Resorts, Trafalgar, the Platinum Card from America Express, Brendan Vacations and Norfolk, Virginia. Active in the industry and in her home community, this mom of three relishes the solo travel trend.

Principal, The Decker/Royal Agency

Stacy Royal

For more than a decade, Stacy Royal has developed an award-winning body of work for some of travel’s most iconic brands. Royal credits her accomplishments, from launching new resorts and managing crisis situations to securing coverage in top outlets and developing integrated social campaigns, to a gluten-free diet and Yankee season tickets. A sampling of current and former tourism experience includes American Express Travel, Uniworld Boutique River Cruises, Trafalgar, Sandals Resorts, Reno Tahoe and Abu Dhabi.

Subject Areas

  • 1

    SWOT’S It All About? A PR 101

    • Video Lesson

    • Lesson Quiz
  • 2

    What Questions Do You Have For My Answers? Crafting The Message With Expert Dan Broden

    • Video Lesson

    • Lesson Quiz
  • 3

    Who, What, Where, When & Why: Writing For Media

    • Video Lesson

    • Lesson Quiz
  • 4

    Lights, Camera, Action: How To Pitch & Prepare for Broadcast

    • Video Lesson

    • Lesson Quiz
  • 5

    Socially Speaking With Travel & Lifestyle Influencer Lindsay Paige Stein

    • Video Lesson

    • Lesson Quiz
  • 6

    In Case of Emergency Break Glass: Crisis Communications

    • Video Lesson

    • Lesson Quiz
  • 7

    And They'll Tell Two Friends & So On & So On - COMING SOON

    • Video Lesson
  • 8

    Because I Said So, That's Why: Ideas on Thought Leadership - COMING SOON

    • Video Lesson